History of Totally Wicked E-liquid

A Brief History

When e-cigs first came onto the market, buying e-liquid was a bit of a “hit and miss” affair. Most people didn’t know what was in it and with most e-liquid coming from China, many people were concerned. Could we be sure of the quality of the fluid? Were the levels of nicotine 100% accurate?

Since the company’s formation in 2008, Totally Wicked aimed to take a responsible position in finding and controlling the source of our e-liquid to ensure it was of the best quality and safe. We did a lot of trialing, contacted many different manufacturers, until we were happy we had found a company that could match our specific requirements. This meant we knew the manufacturers, we knew where the e-liquid came from and we could state that our e-liquid was the best – and really know it! We confirmed the fluid’s quality using UK laboratories and proactively worked with UK authorities to achieve the first UK e-liquid CHiP compliance, these are EU rules, regulations and standards for consumer protection.

This work established our first unique Totally Wicked range – our Original e-liquid and the development of our nicotine solutions, Platinum and Titanium Ice, and also flavour concentrates, Gold Standard, which were the first internationally available range of ‘do it yourself’ e-liquid mixing equipment and products. Since then, we have continued to grow and keeping to our core principles we have established and improved the range, quality and value of our e-liquid. The Red Label range which is produced exclusively by Totally Wicked in the UK using the best UK sourced components. The Patriot Range, which is produced exclusively for Totally Wicked in the USA once again only using the best components to maintain quality and consistency. Introduced in 2015, the Odyssey premium range of e-liquid was developed by our skilled mixologists in the UK to create a luxurious and flavourful vape. Also added in 2015 is our Unflavoured Red Label e-liquid, coming in a variety of strengths and diluent ratios, which ensures all vaper’s needs are catered for. Keeping to our core principals we continue to expand our spectrum of e-liquids allowing for a wide variety of choice for our customers.